Facebook for Actors
Want to learn how to use Facebook for actors so you can promote your talent online?
Here's a step-by-step guide, including help on how to create your Facebook actor fan page and how to use Facebook for actor marketing and actor networking.
Facebook, YouTube and Twitter can all be great marketing for actors. This page is meant to give you a starting point on how to use Facebook as a performer.
Let's get started!
1) Step 1 - Create a Facebook Actor Fan Page
If you're an actor, you need an audience, which means "fans" in the Facebook world.
Creating your Actor Fan Page is easy. Just go to your home page on Facebook and scroll down. At the bottom right, you'll see a link called "Create a Page". Click it. It's that easy.
For step by step guidance and tips to create your page, see our Facebook page (Like Us, then click the discussion tab and look for Facebook for Actors - Tips to Create an Actor Fan Page).
Here are the important things to remember when using Facebook for actors...
2) Step 2 - Create a Fan Base
Once you have your Facebook actor fan page up and running, it's time to get fans. You can start by liking and sharing your own page with your friends. This turns Facebook friends into fans when they LIKE your page.
To make sure they don't forget to click the LIKE button, create a Welcome tab and make it the default page non fans see, then encourage visitors to like you on your Welcome tab.
Don't stop with your friends. Now you can have fans who know you as an actor rather than personally, which not only builds your image as a performer but also allows you to use "viral marketing" to spread the word about your work and talent.
How do you get fans?
Many different ways. When your friends turned fans share and comment on your wall posts, their friends often can see it on their news feed and can get to know you that way. So one of the most important ways to get more fans is to post to your wall every day. You can post about your career, callbacks and auditions, but also just post interesting things your fans would like and their friends could be intrigued by. It doesn't have to take much time. Actually, you can use what you already do for your acting career every day. I wrote some examples on our Facebook page (see the "Discussion" Facebook for Actors: Ideas for Posting on Your Facebook Actor Fan Page).
It helps to use pictures and videos and anything that gets your fans to engage in the conversation.
At first you won't see much activity from your fans, but as you hit the mark of 500 - 1,000 fans, you should start to see a clear response from your posts which means you can now really use "viral actor marketing" to spread the word about a show you're in or recent achievement in your acting career.
3) Step 3 - Get Involved on Facebook
Facebook is not just great for marketing for actors. It's also great for actor networking. To get started, go under "account" in the top right corner of your Facebook actor page and click on "Use Facebook as Page". Now you can Like, Comment and Post with your Actor Fan Page profile and picture instead of your personal profile.
Search Facebook for groups centered around acting, actors, theater, auditions and castings. When you feel a page is right for you, like it. Also look at what that page likes to get more ideas of Facebook pages to get involved with.
In most cases, you don't want to post about your page on other fan pages, unless the page clearly encourages it, like our Facebook page, where posting your headshot, actor fan page and acting videos is always welcome. For most other pages, avoid posting. Just let others discover you by liking good posts and contributing interesting comments.
The easiest way to go about this is to check your Newsfeed. Once you've "liked" a bunch of pages, some of their wall posts show up on your Newsfeed, making it easy for you to contribute when a good post comes up and also keeping you up to date on different networking events, castings and other helpful information for actors.
4) Step 4 - Launch your Actor Marketing Campaign
Once your Facebook actor fan page is set up and you start having a good amount of fans, use Facebook to market yourself as a publicist would. Marketing for actors can take many different shapes, but here are a few things to think about:
Hope these tips help you get ideas on how to use Facebook for actors and how to create a Facebook actor fan page to reach your actor networking and actor marketing goals. Things change quickly on Facebook, so check our Facebook page for updates on using Facebook for actors! You can read more about Twitter and YouTube marketing in this newsletter article.
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